Cal Poly Athletics Extends adidas Partnership, Names Game One as Team Dealer
10/1/2026 12:00:00 PM | General
SAN LUIS OBISPO, Calif. — Cal Poly Athletics announced today that it has extended its apparel partnership with adidas and named Game One as its official collegiate team dealer, aligning the department with two of the leading names in collegiate athletics as it enters a period of significant growth.
The partnership provides uniforms, apparel and equipment across all 22 Cal Poly NCAA Division I programs.
"We are excited to extend our adidas partnership and to begin a new relationship with Game One," said Carter Henderson, Cal Poly Director of Athletics. "This agreement reflects a shared commitment to excellence and will provide our student-athletes with the apparel, footwear and resources needed to compete at their best while representing Cal Poly with pride for years to come."
"With the tremendous momentum at Cal Poly and across its athletic programs, we're thrilled to launch our partnership with the Mustangs," said Pat Weber, CEO of Game One. "Cal Poly is an institution on the rise, and that momentum aligns well with the growth we're seeing throughout the West Coast. We're excited to support that continued growth alongside our tremendous partners at adidas."
"As our expansion in the collegiate footprint continues, adding Cal Poly as our latest collegiate partner is a terrific win," said Tim McMurray, Vice President of Collegiate Partnerships at Game One. "Having worked closely with Deputy Athletics Director Jackson Stava and Director of Athletics Carter Henderson through every step of this process, we appreciate their confidence and trust to help bring the Mustang athletics vision to reality. Special thanks to Director of Equipment Operations Brandon Bird and Jason Kalsow from our sales team on effectively launching the transition process."
About adidas
adidas is a global leader in the apparel, footwear and sporting goods industry and is one of the most universally recognized brands in the world.
About Game One
As the nation's fastest growing collegiate athletics team dealer, Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products and more. From partnerships with teams and organizations to dedication in local communities, Game One continually strives to take on every day, season and competition with culture, character and service.
Focused on an intercollegiate athletics business model that services more than 170 institutions and conference offices nationally, Game One continues to expand its sales and service model in this space.
