We aren’t just a game played on grass, we’re grass roots marketing. 

Investing in corporate marketing with Cal Poly Athletics associates your business with the largest affinity group in San Luis Obispo County and the strongest brand on the Central Coast.  20,000 students, 3,000 faculty and staff, and 117,000 alumni follow and support the Cal Poly Mustangs. Cal Poly Athletics provides high profile visibility on a year-long basis and a high degree of association with the passion and excitement of college sports.  Corporate partnerships deliver effective, impactful marketing opportunities that can increase brand awareness and loyalty, increase store traffic, drive sales, and support community relations initiatives.  All partners benefit from the opportunity to reach a well-educated, upper-income demographic with tremendous affinity for their college programs.

The College Sports Audience:

• Alumni income 30% above national average.
• Alumni develop lifelong affinity to their school/sport.
• Average household income exceeds $100,000.
• Over 70% of fans own their own homes.
• Over 69% of fans own two or more cars.
• Over 30% of fans have children.
• 50% of fans have attended or graduated from college.
• Nearly $100 billion a year spent on consumer goods and services by college students.